Victoria Beckham is the new face of Emporio Armani for Women underwear collection campaign. Can she pull it off after her husband nailed it?“Who better than Victoria Beckham to launch our new global Emporio Armani underwear campaign? Victoria is a style icon, a dynamic lady whose influence and recognition will add great excitement to the continued international growth of our underwear business”, enthuses Mr. Armani.
Emporio Armani underwear for women was launched more than twenty years ago, but this is the first time an international celebrity has been chosen to be the face of the campaign. It has previously only been anonymous models.
Victoria Beckham models the new spring/summer collection of bras and panties. The pictures for the ad campaign were shot by Mert Alas and Marcus Piggot, who are famous for their portraits of Madonna, Bjork, Jennifer Lopez, Scarlett Johansson and Charlotte Rampling.
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